Case Study
[Document
subtitle]
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Meet ASIMO! He is 4
feet tall with a pleasant childish voice and the ability to recognize and
interact with people; however ASIMO is no child. He is the humanoid robot
"Brainchild" of scientists at Honda. ASIMO's technology includes two
camera eyes to map its environment and recognize unique faces. Honda has not
yet made ASIMO available to purchase for home use but it is only a matter of
time until families can have their own humanoid robot. If consumers are not
ready for ASIMO perhaps they are ready for some of its features. Google is
considering letting individuals use a body motion perhaps a "Wink" or
"Eyebrow movement" as their FRT password. Many brands know one key to
successful marketing is to offer the right product to the right consumer at the
right time.
CS 1-1 What are the
most likely market segments for ASIMO? The market segments for ASiMO would
mostly be looking at it in a demographic way. To be looking at the targeted
group in their age, race, income, and gender. This I feel will be the best
approach to finding to best group to market this product. Will also help with
finding the best way to market to that curtain group.
CS1-2 How
could Honda overcome resistance to the idea of a home robot? First most people
that are scared of robots are because in most robot movies like the terminator
and I robot one day the robot comes under control and start to turn on the
every people that created them. And that is always on the back of peoples mind
when they see a robot that moves and can talk. I feel that in order to make the
public less afraid of a home robot is to once finished with the prototype and
once all the bugs and glitches are all fixed to have a public display of how ASIMO
performs in a real life situation to show that ASIMO is a robot that can be
under control that there is no chance that ASIMO can do any harm to anyone.
Because a robot can only do what they are programed to do and that is it. The
only way in order for robots to go bad is if somehow a virus or a program
telling the robot to go rogue was entered into the robots mainframe. So to insure
that they people that will want to own ASIMO and having him around the house is
to show that there is no way that anything like a virus to be inputted into ASIMO
mainframe.
CS1-3 what concerns might consumers have regarding FRT?With
the FRT some people might be too into privacy they might feel that this app is
to invasive and to always have a camera on you when you are using your phone.
Or on the other hand what if someone hacks into the app and was able to start
spying on every person that has this app. And what if the app is being used be
people that don’t show emotion when looking at advertisement on your phone then
how will the app work if it picks up how a curtain advertisement makes you feel
if you don’t show if the advertisement makes you feel happy or not how will the
app work for you.
References
Solomon, M. (1999). Consumer
behavior: Buying, having, and being (4th ed.). Upper Saddle River, N.J.:
Prentice Hall.
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